8 Week Group Coaching Programme
Would you date
yourself?
If the answer isn’t a fully confident “yes,” The Boyfriend Formula, is your next step.
Join a motivated group of gay professionals who have achieved their goals through our proven coaching system.
the programme at a glance
WHAT IT IS
Not therapy, and not dating tips. The skills a relationship actually asks for.
FORMAT
Weekly group coaching & hot seats
Content
Workbook
Group size
Up to 10 per cohort
Duration
8 Weeks
Location
Netherlands - Virtual Worldwide
The Unspoken challenge
You want love. So why isn't it happening?
From feeling invisible to getting noticed. From nights spent alone, hopelessly scrolling through shallow Grindr profiles that leave you feeling even more lonely and disconnected, to becoming someone who goes out and confidently meets people.
Already confident approaching guys you find attractive, but you haven't been able to put a ring on it? Sometimes, the thing stopping a real connection is what you're unconsciously signalling before you've said a word. You will identify and break those patterns.
Many gay men experience what psychologists call emotional delay;
postponing emotional development because first, we had to learn how to survive in a heteronormative world.
That survival came at a cost. And it's a price you might still be paying in your dating life.
What is The Boyfriend Formula?
Relationship Coaching
for gay men
An online coaching program for professional gay men who are sick and tired of ghosting, rejection and the casual dating culture that comes with gay dating.
It's about emotional intelligence, feeling like yourself, confident and secure, whether you're dating or in a relationship.
It's about developing a secure attachment style, so you can be the partner you want to be and actually feel good being it.
who is it for?
You've outgrown dating apps and the culture that comes with them
You've built a successful career but the personal side isn't keeping pace
What you really want (love, a real relationship) is still missing
You're over meaningless connections and ready for something real
You want to be the man other men want in life, not as a shallow profile on line
You keep asking yourself: why am I still single?
The philosophy behind the program
Markus's philosophy evolved from 18 years of work across coaching, therapy and healing, grounded in neuroscience, emotional intelligence, and his own lived experience as a gay man who has done this work himself.
CHANGE IS POSSIBLE
You learn and grow
The ways you protect yourself in dating and relationships were learned, often because of the pressure to stay invisible. What was learned can be rewired. That's the work of Neuro Pathway Mapping™: trading old survival strategies for ones that actually serve you.
BELONGING
You're not meant to do this alone
Real change doesn't happen in isolation, it happens in a room with men who get it. You do this work alongside a small group of gay professionals doing the same, where being seen stops being a risk and becomes the point.
IDENTITY
You already have what it take
This isn't about becoming someone new. The man capable of real connection is already in there, the work is uncovering him, clearing what's been in the way, and letting him lead.
How it works
Every week combines a live group call, self-study content and a structured workbook — so the work happens in the session and keeps building between them.
01
weekly Coaching and support calls
Introduction to Neuro Pathway Mapping™. Participants discover the relational patterns built during years of adapting, and why those patterns still run the show today.
02
self-study
Video lessons and written reference modules for each week. Frameworks, techniques and practices you can return to as many times as you need — at your own pace.
03
practical exercises
Structured exercises that bridge the call and the content. Assessments, reflection tools and weekly challenges. This is where the change becomes permanent.
The programme
You start by understanding why you are where you are. You discover your archetype. You break the pattern. Then you take it all out into the world.
01
Would you date yourself?
Everything on paper works. Same routine, same hours, same hesitation about getting close. If he showed up on your screen tomorrow, would you swipe?
Discover
02
What your success cost you
Why the emotional patterns from your coming out journey are still influencing your life, the decisions you make, and the outcomes you get.
understand
03
You came out. What are you still protecting?
Belonging or fitting in: the patterns you built didn't stop running when you came out. They're still shaping who you let close.
Discover
04
Know your archetype
Discover the relational pattern that has been quietly running your dating life, and what to do about it.
Understand
05
Does he deserve you?
Height, age, position, type. Those are criteria. But whose? Standards are what you'll accept in how you're treated. A first date isn't an interview. Stop assessing him. Experience what it's like to be with him.
transform
06
Is there a future
Chemistry is not connection, and most men can't tell them apart until it's over. Stuck between attraction and bonding is the most common place to be, the twelve elements show you where you actually are, and whether there is a future in it.
tranform
07
Make room for two
You built a life that works for you. Your own place, your routine, your friends. The question isn't whether you want him there, it's what you'd have to give up, and whether it's as much as you think.
act
08
Smart · Sexy · Self-aware
Integration week — re-read your Week 1 answer and discover how much has genuinely changed.
act
MEET YOUR Coach
Hey, I'm Markus van Driel!
I’m Markus van Driel, a life and relationship coach who helps professional gay men build confidence, break unhelpful dating patterns, and create relationships that truly fit their lives.
Over the last 18 years, I’ve developed Neuro Pathway Mapping™ and The Boyfriend Formula™, methodologies that combine coaching, neuroscience, and emotional intelligence to create lasting change.
My work is built on years of professional training and experience in coaching and therapy-based practices, along with lived experience navigating love, divorce, career, financial struggles and identity as a gay man.
If you’re ready to date with clarity and confidence, this is where we start.
Emotional Intelligence
Relationship Mastery
Communication
Community
Join the waitlist
Full Program
€ 495*
All video and written questions
Weekly workbook exercises
Assessments
Call recording library
Bonus reference library
8 weekly live group calls with Markus
Hot seat coaching - Your situation, Live insights
Small cohort of like minded, motivated gay professionals
Cohort dates confirmed to waitlist first. No commitment required.
Frequently asked questions
When does the next program start?
Please join the waiting list and we will keep you updated when the program starts.
How many people are in each program
Cohorts are kept intentionally small, up to 10 participants. This ensures everyone gets real coaching time. For the best experience I will run this program only with a minimum of 6 participants
What device is needed to attend the programme?
You'll be viewing slides and content, and you'll want to be fully present rather than distracted. A laptop or desktop is strongly recommended, as well as a good internet connection and a quiet space for during group calls. A tablet also works fine, but your phone screen is too small.
What payment method are available?
All payments are processed securely through Stripe. We accept credit cards, Apple Pay, Google Pay, iDEAL, Revolut Pay and several other options.
Is this programme only for gay men?
The programme is designed specifically for gay men and members of the LGBTQ+ community. The group dynamic, the content and the coaching all reflect that lived experience — which is what makes it different from generic dating or confidence coaching.
READY?
Become the man you would actually date
Join the waitlist today. Places are limited and go to the list first.
Join the waitlist today. Places are limited.
Available in Dutch and English
